Upswell

About Upswell

Upswell is a restaurant growth partner.

Upswell helps restaurants engineer grand openings, re-openings, and repeat customer growth through creator campaigns, tracked customer data, paid amplification, and personalized CRM.

Upswell is operated by Bobidi, Inc. Upswell Preshift is Upswell's AI staff-training product, and Upswell Play is its consumer dining app.

Backed by

Y Combinator

Company

Upswell is powered by Bobidi™, a Silicon Valley-based AI company backed by ~$6M in funding from top investors, including Meta, Y Combinator, Lotte Ventures, Scrum Ventures, Murex Partners, WE Ventures, Hyundai ZER01NE, Bon Angels, Springcamp, and Allectus Capital.

Our team brings diverse expertise from Meta, eBay, LinkedIn, and top fine-dining restaurants, combining tech innovation with deep industry knowledge.

MetaTeam experience
eBayTeam experience
LinkedInTeam experience
Fine diningTeam experience

Upswell Is Deeply Connected To The Local Food & Beverage Community

Meal Forward community work

Upswell is run by one of the creators of the Meal Forward Foundation, a Silicon Valley-based 501(c)(3) non-profit dedicated to providing food assistance to communities.

Meal Forward community work

Meal Forward began as a small campaign in response to COVID-19, raising funds to support struggling local restaurants by paying them to deliver healthy meals to healthcare workers.

Meal Forward community work

Since its inaugural fundraising event, Meal Forward has distributed over 20,000 meals to hospitals, schools, hunger relief programs, fire stations, nursing homes, senior centers, and children facing food insecurity.

Steakhouse Lovers Trivia, an Upswell quiz example

We help connect people with great local eateries

We run quiz campaigns and give winners cash rewards that can be used only at the sponsored restaurant.

Meal Forward community event

Upswell's mission is to build meaningful connections between people and local businesses

Through our work with MealForward.org, we've seen firsthand how much local eateries mean to their communities, and how challenging it is for them to thrive.

Have fun, and know that your every interaction makes a huge difference! 🙂

With our expertise in AI, advertising, and community engagement, we created a smarter, more sustainable solution that connects passionate food lovers with great local spots.