Asian food & drink brands. That’s all we do.

US creator marketing
for Asian Food & Drinks.

We find the creators, guide the content, and coordinate the posts.
You share your story. We take it from there.

Join the November batch
5 questions. Under 3 minutes.No payment. No credit card information.
Made for real moments.
A taste of what’s possible

Big flavor. On repeat.

Our restaurant track record

We’ve done it for restaurants.
Now expanding to food & beverage brands.

≈7×

daily sales

Rice Junky Katsu · restaurant campaign

20%

quarterly sales growth

Prior restaurant result

1M

video views

In two weeks · restaurant campaign

Selected results from our restaurant work. We’re bringing that experience to Asian food & beverage brands in the US.

Your flavor. More ways to tell it.

Choose the kind of story you want people to see.

01

Make it feel like everyday life.

Lifestyle Reels that put your product into a real routine.

Lifestyle & moments
02

Show what makes it special.

Ingredients, recipes, and simple ways to enjoy your product.

Product & recipe demos
03

Make the discovery personal.

Taste-led stories that introduce a new favorite.

Tastings & discovery

More than a
product photo.

The pour. The texture. The first bite.
Let people see how your product fits into their lives.

A simpler way to grow

All the moving parts.
Three things on your side.

We handle the creator coordination. You keep the story yours.

On your own

  1. 01Find creators
  2. 02Check audience fit
  3. 03Send outreach
  4. 04Negotiate deliverables
  5. 05Explain the product
  6. 06Collect shipping details
  7. 07Coordinate content
  8. 08Follow up on drafts
  9. 09Align posting details

With Upswell

  1. 01
    Share your story
  2. 02
    Send the samples
  3. 03
    Accept the collab
That’s it. Three simple steps.

The right fit comes before the brief.

We find, vet, reach out to, and confirm creators for your brand.

  • A relevant US audience
  • Content quality and brand fit
  • A natural connection to your food
  • Clear deliverables and availability

Your story in.
Creator content out.

Just three things on your side.

01

Share your story.

Tell us about your product, audience, and what you want to say.

02

Send the samples.

We coordinate the creators. You get the product into their hands.

03

Give the final yes.

Review the finished Reel and accept the collaboration request.

Creator smiling while sharing Japanese fluffy cake and matcha roll cake

Different creators.
One clear message.

We turn your story into a clear creative brief, then work with creators to keep the content consistent.

Join the November batch ↗
Example creative brief

Matcha with a story worth telling.

✓

The story

Where it’s grown, who makes it, and what makes this matcha different.

✓

Must show

Its origin, ingredients, flavor, and preparation — grounded in your brand’s story.

✓

Keep it accurate

Use brand-approved claims. Disclose the collaboration.

The team behind Upswell

Silicon Valley technology
meets Food Experts.

Technology that moves fast. People who understand food.

Team backgrounds
MetaeBayMastro’sProtégé
The November batch

A few brands.
Every month.

We select a small group of brands so each gets carefully matched creators and real attention.

5 questions. Under 3 minutes.No payment. No credit card information.
Apply in November. Hear back by email in 7–14 days.
UpswellAI
1 / 5
01

What’s your name and email?

Five questions. Under 3 minutes.

No payment. No credit card information.

Media credits

Fifteen videos supplied by Upswell, alongside two licensed Pexels clips. Examples illustrate content styles; no creator or product endorsement is implied.

Pexels License ↗