Engineered lines, not lucky ones. One client re-opened with us and grew sales 7×.
It's because you don't know who walked in.
If you don't track who walks in, it's just a fad. The buzz fades, and you have nothing to show for it.
Without churn data, your loyalty program is giving free food to people who would have come anyway.
Generic SMS and email train customers to ignore you. Personalization without data is theater.
The only way restaurants grow is by increasing regulars.
We sit down to learn your business and build a strategy with you — together.
Tracked invites, amplified by ads, capturing real customer data — not just impressions.
Bring people back, again and again. Turn the best ones into ambassadors.
Upswell is a restaurant growth partner. We engineer Grand Openings and re-openings with vetted local creators, coordinated content drops, hyper-local ad amplification, and personalized CRM that turns first-time customers into regulars. Built by Bobidi, Inc.
Independent restaurants and multi-location operators in the US who are opening a new location, re-opening after a remodel, or trying to consistently bring in new diners and keep them coming back. We work with restaurants that are great at hosting.
Plans start at $1,000/month per location for managed creators (Pulse Pro) and scale to custom-scoped Splash activations starting from $10,000 per location. All pricing per location, no long-term contract. Full breakdown →
Across current partner restaurants, every opening campaign has produced a packed house on launch day. One re-opening grew daily sales from $600 to $4,000+ for two weeks. See case studies →
Marketplaces hand you a creator list and leave the coordination, content quality, posting timing, and amplification to you. Upswell is full white-glove: we DM, brief, schedule, and pay the creators, then fund hyper-local ads, then feed the resulting traffic into a CRM you own.
Nine specialized AI agents working in concert, orchestrated by humans who've grown restaurants before.
It depends on whether you want creators only or creators plus paid amplification and CRM. Upswell's plans start at $1,000 per location per month for managed creators and scale to custom-scoped Splash activations starting from $10,000 per location. All pricing per location, no long-term contract. Read the full answer →
Upswell recruits and manages vetted local creators, runs coordinated content drops with hyper-local ad amplification, and feeds the resulting customer data into a personalized CRM. The goal is to multiply regulars — turn the people a campaign brings in into repeat customers, not just one-time impressions.
A Splash Party is Upswell's coordinated grand-opening or re-opening activation: tracked influencer invites, amplified by hyper-local ads, capturing real customer data on the day of the event. Across current partner restaurants, every opening campaign has produced a packed house — and one re-opening grew sales 7×. Read the playbook →
In our experience running restaurant campaigns, promo codes consistently underperform as an attribution method — diners rarely use them, so they undercount real foot traffic driven by a campaign. Measuring lift through tracked invites, coordinated content timing, and in-restaurant data tends to reflect impact more accurately. Read the full answer →
Because most restaurants don't know who walked in. Untracked influencers fade with the buzz, blind loyalty programs give free food to people who'd have come anyway, and mass SMS blasts train customers to ignore you. The fix is closing the loop: track who came, why they came, and engineer them back.
Marketplaces hand you a list of creators and leave the coordination, content quality, posting timing, and amplification to you. Upswell is full white-glove: we DM, brief, schedule, and pay the creators, then amplify the content with hyper-local ads we fund, and feed the resulting traffic into a CRM you own. Guaranteed views are part of the plan, not an upsell. Read about guaranteed views →
