What is Upswell?
Upswell is a restaurant growth partner that helps restaurants engineer grand openings, re-openings, and repeat customer growth through creator campaigns, tracked customer data, paid amplification, and personalized CRM. Built by Bobidi, Inc.
Who is Upswell for?
Independent restaurants and multi-location operators in the US who are opening a new location, re-opening after a remodel, or trying to consistently bring in new diners and keep them coming back. We work with restaurants that are great at hosting.
How does Upswell work?
- Strategy. We sit down to map the trade area and pick the launch window.
- Creator party. Tracked influencer invites with unique attribution codes.
- Ads. Hyper-local amplification run by an ex-Meta ads PM.
- Capture. Followers redeem codes in-store and share their info.
- Ambassadors. Personalized CRM brings them back and turns regulars into recruiters.
How much does it cost?
Ongoing programs run $1,000–$6,000/month per location: Pulse Pro ($1,000, creators only), Momentum ($3,000, + hyper-local ads + 60K+ guaranteed views), Conversion ($6,000, + personalized CRM). Splash grand-opening activations start at $10,000 per location, one-time. No long-term contract. Full breakdown →
What results can restaurants expect?
Across current partner restaurants, every opening campaign has produced a packed house on launch day. One re-opening grew daily sales from $600 to $4,000+ for two weeks. See case studies →
How is Upswell different from an influencer marketplace?
Marketplaces hand you a creator list and leave the coordination, content quality, posting timing, and amplification to you. Upswell is full white-glove: we DM, brief, schedule, and pay the creators, then fund hyper-local ads, then feed the resulting traffic into a CRM you own.