UPSWELL · INTRODUCTION
A LOCAL GROWTH PARTNER

More customers.
More visits.
More regulars.

Bring the neighborhood through the door.
Give customers a reason to come back.

A smiling creator sharing a fluffy cake
Upswell founder working with creators at Rice Junky KatsuHANDS-ON WITH THE OWNER & CREATORS
MEET UPSWELL

A white-glove
growth service.

Strategy, creators, paid Facebook and Instagram ads, and customer follow-up. All connected.

Our technology supports customer engagement and helps staff prepare for the experience being promoted.

Meta

Led by a former Facebook Ads product lead.
Restaurant experience across multiple U.S. states.

THE REVENUE FRAMEWORK

Three levers.
We handle all.

Revenue
Growth
=
01More Active
Customers
×
02Higher
Frequency
×
03Higher PPAPer Person Average

Local creators & paid ads

Loyalty & customer follow-up

Menu highlights & relevant offers

FIRST, GET SEEN

Great content.
Seen by nearby diners.

FOLLOWERS DON’T GUARANTEE VIEWS
Fluffy Fluffy brand Reel grid, with visible view counts

1M followers ≠ 1M views

A Reel can reach only a fraction of your followers.
Great content is wasted when it goes unseen.

CONTENT + PAID HYPER-LOCAL REACH
Smiling creator sharing a cakeA first bite worth sharing▶ 28.4K
Fluffy soufflé pancakesA reason to visit▶ 47.2K
Pancakes and drinksA reason to come back▶ 36.8K

We get your content seen.
By people close enough to visit.

We pair creator Reels with paid Facebook and Instagram ads to reach diners around your restaurant.

Illustrative views per Reel, including paid reach. Not measured results or unique people. Fluffy Fluffy imagery.

THE CONNECTED GROWTH JOURNEY

Turn local views into visits.
And visitors into regulars.

A clear offer brings them in. A great experience and relevant follow-up bring them back.

  1. 01

    Local strategy

    Audience, signature items,
    offer & store capacity.

  2. 02

    Creators & community

    A compelling introduction
    to the neighborhood.

  3. 03

    Paid social ads

    Facebook & Instagram reach
    more customers nearby.

  4. 04

    First visit & opt-in

    Connect discovery to a visit.
    Start the customer relationship.

  5. 05

    Follow-up & loyalty

    Relevant reasons to make
    the second and third visits.

  6. 06

    More regulars

    Learn from customer behavior.
    Refine the next campaign.

STAFF READINESS SUPPORTS EVERY VISITHyper-local views → first visits → repeat visits
Rice Junky Katsu campaign gathering
NEW OPENING · RICE JUNKY KATSU

7×daily sales

During the first three months after opening

Positioning, creator content, and paid amplification working together around restaurant growth.

FOR YOUR BUSINESS

Build the campaign around store performance.
Connect customer acquisition with repeat visits.

BUSINESS IMPACT · CAMPUS COMMUNITIES

Bring the community
into the store.

Students outside Spicy 9 for the UNC–Chapel Hill club night
SPICY 9 · UNC–CHAPEL HILL20%

sales increase

Student clubs, community partners, and a team ready to serve the crowd.

Students visiting Qargo Coffee during its campus activation
QARGO COFFEE500

students in two days

A local activation gave students a reason to visit and experience the café.

For stores in student neighborhoods, community relationships can be part of the growth plan.

Belle Journee strawberry cream cakeBELLE JOURNÉE · BRAND PHOTOGRAPHY
FRANCHISE EXPERIENCE · BELLE JOURNEE

Brand direction.
Local execution.

Creator campaigns and paid local advertising supporting franchise openings in New York and New Jersey.

~1,500app downloads reported by the owner
during the campaign

Creators selected for the location and customers the brand wanted to reach.

A hands-on partner for your next stage of growth.

Your restaurant’s
growth partner

01Bring in local guests.
02Turn discovery into visits and orders.
03Help first-time guests become regulars.

We manage campaigns and follow-up so your team can focus on food and hospitality.

Watch on YouTube ↗
WHO WE ARE

Silicon Valley tech
meets F&B expertise.

Meta eBay Mastro’s Restaurants

Ready to grow your restaurant?

LET’S BEGIN

Your restaurant.
One connected
growth plan.

Tell us about your restaurant and your next growth goal. We’ll build a plan around your neighborhood, team and budget.

Audience & neighborhoodGoals, timing & budgetVisits, returns & store results
Let’s connect
Hear the experience firsthand.
Watch on YouTube ↗