Privacy Policy

Heads up: These policies cover the consumer Upswell Play app (cash-back rewards for diners). Restaurant partner agreements and B2B services are governed by separate contracts — please contact choi@upswell.ai.

Last updated: November 4, 2025

This policy explains how Upswell collects, uses, discloses, and protects information when users access our apps, websites, and services for restaurant engagement and cash-back rewards.

1. What we collect

A. Information you provide

Account identifiers (phone number as primary identity, email, display name)
Payout details (Venmo / PayPal IDs)
Content and profile (reviews, food preferences, optional profile info)
Social graph (connections / followers)
Support communications sent to cs@upswell.ai

B. Receipts & transaction verification

Receipt photos / uploads with OCR-extracted fields
Card-linked validation through Plaid (no stored login credentials)

C. Usage and device information

Engagement data (screens viewed, taps, flows)
Device / log data (IP address, timestamps, diagnostics)
Cookies and SDKs for functionality and analytics

2. How we use information

We use data to operate our services, verify eligibility, prevent fraud, display social features, improve personalization, and comply with legal obligations.

3. How we share information

We share information with service providers, restaurant partners (aggregated / de-identified insights), and for legal compliance or business transfers. We do not sell your personal information.

4. No sale of personal information

We do not sell information under CCPA / CPRA definitions.

5. Your choices & controls

You can control visibility of names, reviews, social activity, and preferences. Access, correction, and deletion requests go to cs@upswell.ai.

6. Data retention

Information is retained only as long as necessary for service provision and legal compliance.

7. Security

We use administrative, technical, and physical safeguards to protect information, though no method is 100% secure.

8. Children's privacy

Our services are not directed to children under 13.

9. California privacy notice

California residents have rights to know, delete, correct, and limit use of personal information. The cash-back program is disclosed as a "financial incentive."

10. International users

Information may be processed in countries with varying data protection levels.

11. Changes to this policy

Material updates will be communicated via in-app notice or email.

12. Contact us

Questions should be directed to cs@upswell.ai.